La stâna lui Ana (Ana’s Sheepfold) – When you go back to simpler, natural things, 100% Romanian

A 100% Romanian brand that promotes a healthier, traditional life based on values and principles.

All the deliverables’ design is based on the simplicity that La stana lui Ana wants to offer to its customers. Sometimes choosing a simpler way brings out the best in a brand.

Client

  • Ovidiu Ana

Deliverables

  • Logo design
  • Logo animation
  • Label design

Logo Design

Logo design was realized having in mind three important pillars of the business: the sheep – main and vital characters in this business, the mountains – the scenery that creates the setting where our actors hold their show and the family – the theme and one of the primary values of these business’ directors.

Animație logo La Stâna lui Ana - realizată de pixlab

Label Design

For the making of the label I combined, in a minimalist way, the three values that best describe this business: traditions, the quality of the products and nature.

Design etichetă brânză, realizat de pixlab
Brânză de burduf La stâna lui Ana cu etichetă, realizată de pixlab

The client’s voice

“La stana lui Ana we try to do our best and promotion has an important role in the way we communicate with customers. The creation of the logo together with Pixlab started hesitantly on our part because we did not know how we could transmit our messages through a single image. Alex asked us about sheep, transhumance, our products and our vision of the farm and at the end he came up with the logo we immediately fell in love with.”

Ovidiu Ana