The initial name of this online show was “Bobiceag si Duba de Artisti”.
The Client wanted to change the format and that was the moment when Pixlab took over.
For the rebranding I started with a painting simulation of the van in the Coca Cola red color to which I added other elements and the Coke.Stream logo.
Client
- Coca Cola
Deliverables
- Van painting simulation
- Rebranding
- Logo animation
Logo Design
Simulation leading to creation…
The logo has been drawn after the Volkswagen Transporter III van, the same car in which the videos were filmed.The process of designing the logo has started with drawing the car and adding to it graphic and text elements that together as a whole emphasize the brand’s identity.
The design is used by CokeStream as an intro and outro of the streamed YouTube videos.
