The client has designed a concept where homeless people are offered by different governmental institutions or organisations a small house where they can live.
What inspired me in this project was the motto: Pay it forward and the fact that it is meant to help improve people’s lives. So the creative part came easily after discussing with the client and finding out the brand’s purpose.
Client
- Dussenne Tony
Deliverables
- Logo design
- Business cards design
Logo Design
Pay it forward…
Having in mind that the box will contain a building kit with all the requirements that the person receiving it needs to build the house, I developed the identity of the brand.
The logo features a cardboard box, usually used by homeless people to sleep in, and its shadow in the form of a house that shows in which the kit will turn to. The shadow has also the shape of an arrow that signifies the idea of moving forward.
