The client approached me for the logo creation with the purpose of adding value to their products, of engaging and connecting with the target market, especially women.
They wanted a clean, professional and elegant logo. The aim in constructing the brand identity was to make it recognizable while standing out among other online flower shops brands.
Client
- COLORISSIMA SRL
Deliverables
- Logo design
- Business cards design
Logo Proposals
Choose the best one for you…
- The idea behind the first proposal was online shop, starting from the idea of adding products in the shopping bag;
- The second proposal I crafted starting from the letter C from Colorissima and adding some flowers.
- In the third proposal I drew a rose in which I integrated a portrait of a woman.
The story behind
For Colorissima, the logo needed to be clean, simple, recognizable, and elegant.
Keeping in mind the keywords from the brief as: femininity, flower, rose, woman, love, elegant and gentle, I started drawing the logo.
Logo is a blend that combines a rose with a portrait of a woman.
I chose to use an elegant font which was the perfect match to complete the logo.
